A CREATIVE AGENCY WITH A PUNCH
Le-Fem is a creative agency with big ideas and bold moves.
We’re a league of creatives who think outside the box, colour outside the lines, and challenge boundaries to help our clients make an impact.
The team thrives on enriching others’ lives through creativity, empowerment, and purpose. Our work has a distinctive punch that’s memorable for those who experience it—and empowering for those behind it. We take on projects carefully selected to align with our client’s brand vision or specific purpose in mind; we do this so they can stand out from their competitors while staying true to themselves at the same time.
We combine an understanding of the latest branding techniques with a deep knowledge in neuro-linguistic programming, psychotherapy and other fields to give our clients more than they could ever hope for. NLP is used by many brands today as it taps into consumer psychology methods that are already well known amongst marketers/coaches but may be new or unfamiliar territory when applied within advertising campaigns themselves – take
advantage!
Let’s talk Sales, Business Development & Growth!
The POWER of Collaboration = Unlocking the Potential of Sales and Marketing Partnership. Discover the untapped potential of bringing sales and marketing teams together. When these two forces align and work towards a common revenue cycle, immense benefits emerge. Witness an exponential boost in marketing return on investment (ROI), sales productivity, and above all – growth.
MEET OUR CEO
Tracey Anne Buckley Aggett
Meet Tracey-anne Buckley Aggett, the driving force behind Le Fem. As the CEO, Tracey-anne wears many hats—she’s an Internationally Accredited Coach, a Branding & Marketing Strategist and Developer, a Consulting ‘Guru’, and a Creative Visionary. Her ambition knows no bounds, making her an exemplary entrepreneur.
Beyond her business prowess, Tracey-anne has earned international recognition as a former title holder for Mrs Universe and the Hosting Director for Mrs Universe Africa. She’s also a Motivational Speaker, a dedicated Women’s Activist, and a prominent Public Figure. With an unwavering dedication to purpose-driven campaigns, Tracey-anne stands as a beacon of inspiration and change in the industry. Under her leadership, Le Fem is poised to revolutionize the marketing landscape. Welcome to a world where visionaries like Tracey-anne shape the future. Welcome to Le Fem.
OUR GOALS
Impactful Storytelling
Creating narratives that resonate on a personal level, leaving a lasting impression and driving action.
Engagement
Fostering meaningful connections between brands and their audience through immersive experiences and compelling narratives.
Thought Leadership
Staying ahead in marketing trends, Le Fem leads with industry expertise, providing clients with cutting-edge strategies and insights for impactful campaigns.
Sustainability
Infusing marketing efforts with eco-conscious practices, aligning brand values with environmentally responsible strategies.
Data-Driven Strategies
Leveraging insights to inform decision-making, ensuring campaigns are tailored to consumer behavior and preferences.
Community Building
Cultivating a loyal customer base by establishing brand communities that foster engagement and advocacy.
Empowerment and Inclusivity
Championing diversity in marketing, ensuring campaigns resonate across diverse perspectives, making a positive societal impact.
Adaptability
Remaining agile in a rapidly evolving market, embracing new technologies and trends to stay ahead of the curve.
MEET OUR TEAM
Tracey Aggett
International Director (Dubai, South Africa, Zimbabwe)
A dynamic force in the world of marketing, Tracey leads Le Fem with a blend of strategic foresight and creative acumen. Her expertise as a brand developer, coupled with her visionary leadership, has propelled Le Fem to the forefront of the industry. With a diverse background in strategic direction, Tracey is dedicated to empowering brands and driving impactful change.
Pubashan Naidoo
International Director (Dubai, South Africa, Zimbabwe)
As Le Fem’s Digital Executive, Pubashan is the driving force behind our cutting-edge digital marketing strategies. With a keen eye for innovation and a deep understanding of the digital landscape, he ensures that Le Fem remains at the forefront of the industry. Pubashan’s expertise in leveraging digital platforms and technologies empowers brands to reach their full potential in the digital sphere.
Arthur Evans
Zimbabwe CEO (Zimbabwe)
Arthur is the visionary force steering Le Fem’s creative direction. As our Creative Director, he brings a wealth of experience and an unbridled passion for innovation to every project. Arthur’s strategic thinking and artistic intuition shape Le Fem’s creative endeavors, ensuring they resonate on a profound level. His ability to push creative boundaries and inspire the team sets Le Fem apart as a trailblazer in the industry
Baily Mc Henry
Marketing Assistant (South Africa)
Erin is the dynamic force driving Le Fem’s creative strategies and project management. With a background in graphic design, she infuses a unique blend of creativity and precision into every endeavour. As Le Fem’s Marketing Assistant, Erin’s keen eye for detail and organizational prowess ensure seamless project execution. Her ability to bridge creativity with strategy is instrumental in shaping Le Fem’s innovative marketing approach.
Trey Ncube
Production and media
Trey is the visionary force behind Le Fem’s visual storytelling endeavors. As our Executive Media Producer, he combines technical expertise with creative flair to produce captivating visual content. Trey’s extensive experience in media production ensures that Le Fem’s projects are executed with precision and artistic finesse. His commitment to excellence and storytelling prowess elevate Le Fem’s visual narratives to new heights.
Littchel Mathuthu
Digital Developer
Littchel is the creative force behind executing Pubashan’s innovative digital marketing concepts. As Le Fem’s Digital Developer, he brings a unique blend of design expertise and technical proficiency to every project. Littchel’s keen eye for detail and flair for creative execution ensure that Le Fem’s digital marketing initiatives are not only impactful but visually compelling as well.
Christian Savala
Graphic Designer
Christian is the artistic visionary responsible for bringing Le Fem’s branding and visuals to life. As our Graphic Designer, he merges creativity with precision to craft compelling social media content and impactful brand visuals. With an innate ability to convey messages through visual storytelling, Christian plays a pivotal role in ensuring that Le Fem’s visual identity leaves a lasting impression. His dedication to detail and passion for design shine through in every project he undertakes.
Corporate Social Responsibility
At Le-Fem, our commitment to social responsibility not only benefits the community, but it also has a profound impact on our employees. By prioritizing CSR initiatives, we foster a strong sense of pride and purpose among our staff. This leads to increased job satisfaction and motivation levels. Our focus lies in empowering women and supporting children with cancer. Through these initiatives, we create a meaningful environment that drives employee engagement.
Powering Women
Our CSR initiatives focus on empowering women through education and employment opportunities. We strongly believe that education is the key to a brighter future, which is why we are dedicated to providing education for women in need. Recognizing the limited access to education for women in rural areas, we have established a community-based education program specifically for girls under 18. By offering educational opportunities, we are enabling women to become self-sufficient and break the cycle of poverty.
In addition, we are creating employment opportunities for women in our business operations. Our women empowerment program offers training and support for women in our supply chain, including farmers and craftswomen. By providing financial empowerment to women, we are not only improving their lives but also contributing to the well-being of their families and fostering inclusive economic growth.
Empowering Children Battling Cancer
Our CSR initiatives are dedicated to providing comprehensive assistance to children with cancer, as well as their families and the advancement of cancer research. We understand the tremendous emotional and financial challenges that children with cancer and their loved ones endure. That’s why we partner with organizations that offer vital support services and financial aid to cancer patients and their families.
Additionally, we proudly support cancer research institutions that are at the forefront of discovering innovative treatments and potential cures for childhood cancer. Our contributions to cancer research have played a crucial role in the development of groundbreaking therapies, ultimately leading to improved survival rates for children fighting this disease.